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16min chapter
Why Your Messaging is Everything
Freelance to Founder
Crafting Business Goals and Messaging
This chapter focuses on setting clear future goals for a creative project management agency, dealing with challenges in establishing a strong business identity, and automating processes for efficiency. The speakers emphasize effective communication strategies to articulate the value of their services, aiming to enhance client engagement through compelling messaging. Additionally, they explore the deeper motivations behind client needs, utilizing insights from interviews to refine branding and marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode