Talking Billions with Bogumil Baranowski cover image

John Zolidis: The Million-Mile Investment Journey - 25 Years of Boots-on-Ground Research in Retail and Restaurants

Talking Billions with Bogumil Baranowski

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Navigating Consumer Behavior in Retail: Insights on Brand Dynamics

This chapter examines the complexities of consumer behavior in different retail sectors, contrasting luxury brands with mass-market alternatives. It explores how economic conditions influence consumer choices and brand preferences, particularly during financial pressures.

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