2min chapter

Nikonomics - The Economics of Small Business cover image

71- From Zero to $42 Million: Building a Franchise Empire and Leveraging Content Marketing with Brian Beers

Nikonomics - The Economics of Small Business

CHAPTER

Leveraging High-Quality Content and Community for Personal Branding

This chapter explores the strategic use of social media platforms for personal branding and audience engagement. It underscores the importance of high-quality content and the various types of capital individuals can utilize to foster community and connection in a polarized world.

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