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19min chapter
Visa
Acquired
The Birth of Visa: Transforming Credit Card Networks
This chapter examines the evolution of consumer credit card usage and the challenges faced by Bank of America in expanding its credit card network. It highlights the transition from closed-loop to open-loop systems, the emergence of Visa, and the pivotal moments leading to the creation of a unified brand identity. The discussion emphasizes the importance of understanding diverse customer needs and fostering collaboration among banks in this ever-evolving payment landscape.
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Discover
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