Episode 3: FerebeeLane Co-Founders Matt Ferebee and Josh Lane
Agency Business
00:00
Navigating IT Services in Marketing
This chapter examines the evolving IT services landscape in the marketing sector, highlighting the strategic growth of companies and the shift towards integrated, value-driven approaches. It also explores the tension between specialization and the one-stop-shop model, emphasizing the importance of focused expertise and client-centric brand experiences.
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