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How Many Products Should I Have | Ep 369
The Game w/ Alex Hormozi
The One Thing That You Can Use to Capture Higher LTV
If you have too many options, the salesman won't know what to sell. If they're unsure about which product is going to best suit their needs, then you'll have way more confused people who leave unsold. You can focus all of your sales and all of your persuasion attempts on selling the one thing - getting them to say yes. Once they say yes, we can accommodate their wealth and their budget based on the payment terms that we provide.
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