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13min chapter
How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame
30 Minutes to President's Club | No-Nonsense Sales
Adapting Sales Strategies to Regional Dynamics
This chapter explores the impact of regional characteristics on communication styles in sales, stressing the need for adaptation when engaging with diverse markets. It also discusses strategic approaches for successful negotiations, particularly concerning pricing discussions and decision-making dynamics within organizations. By sharing practical experiences and highlighting common pitfalls, the chapter offers insights on building trust and protecting pricing in a competitive environment.
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