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Building tech and product for marketplaces (with Rover cofounder Phil Kimmey)
ACQ2 by Acquired
How Much Technology Are You Building for Marketing?
I'm curious on im on the text standpoint, i think we talked a lot on the mean, rover dog vac episode about everything that goes into instrumenting and optimizing the transaction in the l t v funnel. But one thing don't know as much about, how much ology have you guys built for marketing? A rover, you know, as yu've said, spends a lot of money on google adds, on fage book ads and other types of advertising. And they're certainly amazing, huloo spots of rate andandand there's a lot,. i think it's very poorly known out there in the tech community how much technology can improve that spending. So how
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