2min chapter

Thoroughly Considered cover image

99: The Last Detail with Jason Fried

Thoroughly Considered

CHAPTER

The 10 Design Principles From Dita Rams

Jason: I think this unobtrusive is my pick because it's the thing that really like one of the beyond this being like this innovative kind of daring graphic design. The fact that the movement is visible, but it's only visible to the person wearing it on the back, to me, that is like such a like gnarly move. It is such a wise elder statesman move to to me that is the restraint that's like in that. Tom: Do you want to go first, give Jason a second to a so I was, you know, when I was thinking about this, I was like designing between good designs, innovative or unobtrusive.

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