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Simeon Siegel - Retail Therapy

The Business Brew

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How Did Social Media Become a Competitive Strategy?

The advent of social media and a little bit more sharing helped erode that competitive strategy. Ma, if you're a handbag company starting to sell watches, doing it v a license with another company isn't no brainer. It's easiest thing in the world. Ther's no working capital. You're collecting 80 % flow through on three dollars. If it works, great,. If it doesn't not, except no, right? I think ta when you see companies really pivot into broader categories rather than nessarily deeper categories, you need to ask yourself di they make sense.

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