"It's naive to assume that the media has at least in some way been captured by the entities that are paying their bills," he says. "I think we've realized now that the next step, the more important step is the ultra-processed food." He was considered the lead campaigner behind the soda tax in this country.
Dr Aseem Malhotra is a cardiologist, working in the NHS and leading the campaign against excess sugar consumption in the UK. He speaks regularly at international events on matters of heart disease, obesity and diabetes.
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