Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear
Shopify Masters
00:00
The Biggest Bet - Can We Sell a Specific Product?
"We didn't want to be seen as, oh, just a company that makes cool socks," says founder and CEO of Puma. "It's not necessarily one that, you know, is a one size fits all situation, right? We really wanted it to feel bigger than that in the consumer's mind", he adds.
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