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Going Beyond Interesting for More Impactful Insights with Elizabeth Oates, Senior Director of Consumer Insights at Ulta Beauty

The Insighter's Club Podcast

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What Makes a Great Insights Professional?

Sally Kohn: How do you support yourself with tooling in order to actually do great work and walk us through kind of the reasoning around that? She says there's two parts, I think, to what makes a great insights professional great. One is doing the data collecting the the field work, the uncovering of the insight. The other side is really about and applying it to a business situation and making our business take action. "I've learned a lot throughout my career and I want to share that and I'm not done learning yet either," she said.

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