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2min chapter
PESO Update with Gini Dietrich
Marketing Over Coffee Marketing Podcast
Introduction
Ginny Dietrich is the creator of the peso model, which tracks marketing and communications efforts. She's going to tell us all about everything that's been going on in that front. We've got a bunch of live streamers on to feel free to throw in questions via the chat from whether it's LinkedIn or YouTube or wherever you're watching.
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