The chapter explores the rise of functional beverages like Poppy as a healthier alternative to traditional soda, the historical trends of beverages claiming health benefits, and the legal challenges they face. It also delves into the Fortune 500 list, focusing on the presence of long-standing companies like Exxon Mobil and Walmart, the increase in female CEOs, and the performance of companies in different US cities like California, New York City, Houston, and Chicago. Additionally, the discussion highlights Coldplay's efforts to reduce their carbon footprint during music tours and sets a sustainability standard in the industry.

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