Designing blueprints for behavior change with Ruth Schmidt
The Decision Corner
00:00
The Importance of Diversity in Design
Behavior design has a reputation for being hand wavy, and i want to contribute to more of that. I think there's an enormous potential in taking those insights and applying them just to different types of challenges. And also, frankly, combined with my background, which comes fom more of a strategic approach, i think ta,. There's a really greatqo about how we can create conditions that aren't just about individual point solutions but can create deeper choice infra structure and strategy. Good advent had to expand upon that, i think, right?
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