The Roadman Cycling Podcast cover image

How to Ride Faster: Olympic Insights from Dan Bigham on Aerodynamics

The Roadman Cycling Podcast

CHAPTER

Navigating the Complexities of Cycling Equipment Marketing

This chapter explores the intricate landscape of marketing cycling equipment, particularly focusing on the contentious claims surrounding performance improvements like wattage boosts. It emphasizes the need for transparency in marketing practices and the challenges in standardizing performance data, while also discussing the role of modern tools and software in aiding cyclists' decisions. The conversation touches on the relationship between tire and wheel setups, aerodynamic efficiency, and the evolution of measurement technologies, urging for a more informed approach to cycling gear selection.

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