2min chapter

The Greg McKeown Podcast cover image

220. From Geek to Genius with Ron Johnson and Jeremy Utley (Part 1)

The Greg McKeown Podcast

CHAPTER

How to Hire a Creative Pro

In 2000 was the peak of the dot com boom. Apple had less than 5% market share and Dell was winning with their online model. Mark Andreessen about that year announced, stores are dead. In the future we won't go to stores. And so he reaches out to you Yep. He emails from one to the first. So he said, who could do this job? I was younger. No, the other people were? No, I think I heard their names at some point. But I did. Most of them were like senior. They were like CEOs of companies. Yeah. It wasn't like there were lots of other stores at the time that were working and thriving.

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