3min chapter

Art Juice: A podcast for artists, creatives and art lovers cover image

Are limiting beliefs holding you back? [22]

Art Juice: A podcast for artists, creatives and art lovers

CHAPTER

The Importance of Social Proof in Business

I think people's perceptions of you are formed on a really subconscious level and that I can't see any reason to not tell people when you have a success. That just perpetuates the image that you want to have of being successful at what you do. If you went into Sainsbury's and it was completely empty like it goes town and everything there yeah I think something's weird going on here. There are some buyers who maybe need that kind of social proof support a little bit more than others. Some might be driven by recognition and status  a little bit more and then others might be less uncertain so in personality wise perhaps they could be at opposite ends of the extreme.

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