The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Workable - You Did Something

At Workable, we had two years before I started, there were 150 job descriptions that an intern wrote and put them up on the site. We want to think about how we create momentum at the top of the funnel to drive down funnel conversion. And so in order to capture more of the traffic from those users, we built a funnel where they could go, take a look at the job description.

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