S3 E18 - Unpacking Organic Growth Strategy | Will Aitken @ Lavender
Stacking Growth | The B2B Marketing Podcast
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How to Diversify Your Content to Hit Your Target Audience
All of our content is definitely geared towards users and the user for us is a sales rep. Since joining, I'm trying to break out of that bubble because it can feel like sometimes you've tapped out a certain channel. That's probably why the new channels have been such a big focus for us. And the one that I've probably focused on the most has been YouTube,. But I also focus on Instagram and TikTok as well. You need to make sure there's some value in the videos.
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