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Building High-Growth Products with Jobs-to-be-Done

The Product Podcast

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The Ultimate Job That You Could Ladder Up Everything To

How do you set that right level of abstraction? How do you go from understanding the freedom of the law to taking those steps into a future's financial problem? So you go to the needs. You figure out what the unmet needs are. What are the important needs that are then not satisfied? Now you have a target. Then you analyze your competition to see how fast and accurately they're serving the needs. And now I have a question. Which is how do I serve this need faster, more accurately than the existing solutions)? We sit there and we try to have a focused idea generation session where we're trying to answer that question really well. The language matters in terms of gaining agreement

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