Karen Dillon - Part 2: How Will You Measure Your Life?
The Innovation Show
What Job Did I Hire the Milkshake to Do?
"What job did you hire the milkshake to do in your life this morning?" "No one has to say they're having a milkshake and make you feel guilty about it. It doesn't have all those negatives that they just talked about with the banana peels or the candy bar making you feel really guilty" Clay: You put on the lenses of jobs to be done, you see the world differently.
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