67: Allen Gannett | You Don't Have to Be a Genius to Be Creative
The Jordan Harbinger Show
How to Balance Familiarity With Novelty
The author found that creatives were surprisingly data driven. Ben and Jerry's R&D team spends most of the year literally consuming like they go in these things called trend tracks. They come up with a written list of 200 flavor ideas, send it out to their email subscribers as a survey. If you just focus on uniqueness, you have a bunch of stuff that might taste good but not commercially viable.
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