AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
67: Allen Gannett | You Don't Have to Be a Genius to Be Creative
The Jordan Harbinger Show
How to Balance Familiarity With Novelty
The author found that creatives were surprisingly data driven. Ben and Jerry's R&D team spends most of the year literally consuming like they go in these things called trend tracks. They come up with a written list of 200 flavor ideas, send it out to their email subscribers as a survey. If you just focus on uniqueness, you have a bunch of stuff that might taste good but not commercially viable.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode