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360. Obesity, Diabetes, Cancer and You | Dr. Peter Attia
The Jordan B. Peterson Podcast
How to Monetize Prevention
There is no disease for which we have less to show for the work that's gone into it than Alzheimer's disease. And yet I think it's crystal clear that your trajectory towards Alzheimer's disease is probably much more malleable than your trajectory towards cancer. We should have a very clear playbook on what that looks like, given how difficult it is to treat that disease once it's present. Right. Well, I guess the other problem on the prevention front is that it's more difficult to monetize prevention. It's quite straightforward to monetize drugs to cure or to not cure as long as they're administered to enough people. But how do you monetize prevention?
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