The New Era of Multicultural Strategy - Sahar Mehdi and Kate Endeley
Sweathead, A Strategy Podcast
00:00
Is the Industry Still Diminishing People?
In the 90s, Burrell and some other agencies specialized in multicultural marketing. "I don't see it as diminishing in any way," she says of that era's work. She thinks this new era calls for a different definition of multicultural strategy and marketing.
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