#307: How You Build Trust With Your Brand Storytelling
Business of Story
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Introduction
Margo bloomstein is the principle of appropriate ink, a brand and content strategy consultancy. She has worked with marketing teams and a range of organizations over the past two decades. Margo lectures around the world about brand driven content strategy and designing for trust. To day we'll explore the four vs of brand story telling, including voice, volume, vulnerability and values.
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