6min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

What Audiences Want From Creators

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Multimodal Content Challenges

This chapter examines the complexities marketers face when adapting content for various social media platforms, each with its unique audience expectations and algorithms. It emphasizes the significance of content experimentation and analytics tools in determining effective strategies tailored to platforms like TikTok, Instagram, LinkedIn, and YouTube.

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