Strategic Messaging for Swing Voters

Is the media finally figuring out how to cover Donald Trump’s mental unfitness for the presidency? First, CNN’s Jake Tapper dressed down a Trump surrogate for whitewashing Trump’s threat to unleash the military on his enemies. Then Trump held a strange town hall at which he abruptly stopped answering questions, which generated aggressive media coverage. And Kamala Harris has directly engaged on Trump’s mental state in a new way, drawing media attention to it. We talked to Brian Beutler, who often criticizes the media on his Off Message Substack, about the increasing signs that the press is treating Trump’s mental decline as a big story. Listen to this episode here.

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