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Branding: Brand Personality for Amazon Sellers
Seller Sessions Amazon FBA and Private Label
How to Build a Strong Brand Identity
When you don't have a clear brand identity and you don't know who your brand really is, there's no consistency. Look at Grace and Styla's consistency today compared to before - they all look like the type of buyer avatar that Grace and Stella is trying to go after. This is what they look like on an Amazon level. Okay, I'm just what you need when you think your face is clean. We make skincare simple and fun. They even have the word simple in their brand, in their words here, and also fun.
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