Alcohol Consumption and Public Health: Evolving Discourses

This chapter explores the shifting narratives around alcohol consumption, emphasizing the 'no safe level' guideline that promotes abstinence as the healthiest choice. It examines the impact of these changing perceptions on the beer industry, consumer behavior, and emerging competition from cannabis products, while highlighting the need for a regulatory framework that addresses these dynamics. The chapter also underscores the necessity for the brewing industry to engage with public health discussions and advocate for their interests in policy-making.