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002: Email Marketing With Guests James Clear, Brennan Dunn, And Corbett Barr
Nathan Barry Archive
Is Your Open Rate a Fad?
Am, i agree that you can't trust open rates in total. I have done a couple re engagement campaigns wherei like, for example, i took a smaller segment of people who hadn't opened from me in a few weeks. And i've noticed that, one, the open rate on those messages is five % on average. And then two, the click through rate is like one or two percent on it. So significantly lower m and to the point where it almost proves that, you know, even if open rate is flawed, there's about a ten x difference teer that i can see. Even though the statistics aren't accurate, there's a pretty clear indicator that the people
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