2Bobs—with David C. Baker and Blair Enns cover image

How Not to Act Like an Expert

2Bobs—with David C. Baker and Blair Enns

00:00

Are You a Tier One Lead?

"It's an unfortunate truth that human beings are repulsed by neediness, right?" "I just had this strong reaction thinking of needy people that I've run up against in my life and how difficult that is," he says. "Even the most expert firms can do some tier three outreach." 'What we advocate is a top 20 list. Pick the 20 most highly coveted clients,. those organizations you want to work with'

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