Exploring the Power of Employee-Generated Content for Business Growth

Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.

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Appcues is the platform that helps you design, deploy, and test captivating onboarding experiences. Appcues created the Product Adoption Academy to help you level up your product adoption, and you can use it for free. 

Check out the “5-step Growth Flow Review” template which I created to help companies connect growth hypotheses with behavioral patterns to uncover meaningful improvements. Find an example of Dropbox Onboarding inside the template and apply it to review any growth flows: appcues.com/growthmates

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This time we talked to Rob Litterst who is leading HubSpot media and Building an insightful newsletter about Pricing in SaaS. We discussed his journey from sales to writing, the emerging trend of employee-generated content and a lot of things connected to user-centric pricing. If you listen to this episode, you will learn about:

— Unethical pricing practices we should avoid

— Why companies started shifting from Freemium to speed up monetization

— And a dozen newsletters that Rob recommends to stay informed on important industry news

If you find this show valuable, please share it with one of your colleagues or friends — it gives huge support to continue creating it. To receive all episodes right in your inbox — subscribe to katesyuma.substack.com 

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Where to find Rob Litterst (HubSpot media):

* LinkedIn: https://www.linkedin.com/in/roblitterst/

* Newsletter: goodbetterbest.substack.com

Where to find Kate Syuma, Growth Advisor (ex-Miro):

* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/

* Newsletter: katesyuma.substack.com

* X (Twitter): https://twitter.com/kate_syuma

What we’ve covered in this episode:

00:00 Introduction and Background

01:30 The Importance of Pricing in SaaS

06:17 Employee-Generated Content

11:15 Creating the Newsletter Good Better Best

16:35 Introducing Newsletters in Companies

34:14 Issues with Amazon Prime and Black Friday Strategies

36:15 Ethical Pricing Practices

38:04 Transparency in Pricing

42:55 Trends in Pricing Pages

50:05 The Rise of Subscription Models

Resources referenced:

* 15% discount for Self-serve Onboarding course (starts on 15th of April!): https://maven.com/growth-course/self-serve-onboarding?promoCode=getteamdiscount

* “Good Better Best” Newsletter: goodbetterbest.substack.com

* Ben Thompson's Stratechery: https://stratechery.com/

* Packy McCormick Newsletter: https://www.packym.com/newsletter

* Alex Kantrowitz Big Technology Newsletter: bigtechnology.com

* James Clear's “The 3-2-1 Newsletter”: https://jamesclear.com/3-2-1

* Chris Black's “How Long Gone” podcast

* Pulling Weeds With Chris Black: https://www.gq.com/about/pulling-weeds-with-chris-black

If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.

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