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What Happens if Alphabet Breaks Up?

Motley Fool Money

Cereal Trends and Consumer Preferences Post-Kellogg Spinoff

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This chapter explores the division of Kellogg's into KelleNova and WK Kellogg, focusing on their distinct market strategies in snacks and cereals. It highlights the enduring appeal of sugary cereals and the role of shelf placement and promotions in shaping consumer preferences.

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