The New Era of Multicultural Strategy - Sahar Mehdi and Kate Endeley
Sweathead, A Strategy Podcast
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Are You a Multicultural Strategist?
Code Word is one of the first ad agencies to lead with multicultural strategy. The agency has a team of four people who work on multicultural projects every day. Kate, Code Word's chief creative officer, says she doesn't have an official title but works as a "multicultural strategist" for her clients.
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Transcript
