The Evolution of Ticket Sales – Matt Peterson, SF Giants
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
00:00
Enhancing Fan Experience in Baseball
This chapter explores the complexities of modernizing fan experiences at baseball stadiums, highlighting the importance of niche offerings and understanding diverse customer preferences. It delves into the evolution of ticket sales, emphasizing the shift towards premium experiences and the role of technology, including AI, in personalizing interactions. The discussion also underscores the significance of collaboration and mentorship within sales roles in sports, revealing opportunities for career advancement through relationship building.
Transcript
Play full episode
