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Where Have All the Preppies Gone? with Avery Trufelman
You're Wrong About
Tommy Hilfiger and Ralph Lauren in the 80s
The 80s really becomes this moment where like we get multiple trends, the consumers fully in control. And so preppiness becomes standard. The interesting thing is then into the 90s, we see preppy fork off in two distinct directions,. which one is like business casual. You know, people start just wearing this like Bill Gates is wearing a polo shirt and khakis all the time. Right.
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