Pranay Kotasthane and Raghu S. Jaitley on Individuals and the Indian State
Ideas of India
00:00
The History of Popular Culture in India
Pepsi comes and then in early 90s, it's about 91 92 right after, you know, some initially formed in 92, they come out with the first ad. The first ad, this is a Pepsi really making it enough. And that's very useful as a lens to see how that sort of what is the shifting sand ofwhat is popular today and what was popular yesterday.
Transcript
Play full episode
