Brand Storytelling Is About Empathy | The Methodology & Values of Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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The Importance of Brand Storytelling
The point is to demonstrate that we're truly trying to add value to this person's life. There's almost like a need for an ethical code for this, right? Because I feel like when we, and it's almost like there is this ethical code, but it's not really spoken. You know, like we're not just in it to make a buck. We're in it to making a difference. That's the whole part of a story driven brand," he says.
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