Women's Sports - It's Capped for the Attention of the Audience

SportsPro’s media and technology editor Steve McCaskill returns to the StreamTime Podcast with chief executive Nick Meacham and senior content manager Chris Stone.

The trio discuss what BT and Warner Bros Discovery’s joint venture means for the UK sports rights market, how the pair will work together in the short and long term, and whether the combined effort poses a threat to Sky.

Then, Meacham sits down with Arielle Chambers, the founder of HighlightHER, Bleacher Report’s multi-channel media brand shining a light on female athletes and teams.

In what is the latest instalment of the StreamTime Podcast’s Gen Z series, Chambers discusses how HighlightHER has built an audience around women’s sport, collaborating with Bleacher Report, and creating content that younger fans want to see.