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Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED

Better Product

CHAPTER

Product Marketing

If a product marketer is at a company that doesn't really understand the value that they could contribute, what advice would you give them to get more support and recognition for their potential? Why? Think what a superimport is to find internal advocates that actually believe in the practice and the discipline of product marketing inis power. If nobody outside of you believes that, i'd say it's an impossibility. So ideally situate yourself in something that is new, challenging difference so that the the difference that you're making there can be seen.

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