18min chapter

Decoder with Nilay Patel cover image

Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown

Decoder with Nilay Patel

CHAPTER

Navigating Cultural Preferences in Car Software Integration

The chapter delves into Polestar's collaboration with a Chinese company for software integration in their cars, focusing on tailoring the user experience to meet the unique needs of the Chinese market. It explores the challenges of merging mobile phone technology with car software, discusses the monetization of user interface, and debates the control over the user experience in vehicles.

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