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Amazon.com

Acquired

CHAPTER

The Birth of Amazon: Navigating Opportunities and Challenges

This chapter explores the early history of Amazon, focusing on Jeff Bezos's strategic decision to relocate the company to Seattle for tax advantages and talent access. It highlights the evolution of Amazon's name and branding efforts, as well as the critical early hires that shaped its technological foundation. The narrative also addresses the challenges of building consumer trust in online transactions during a time of limited internet familiarity.

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