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How to Talk to Your Big Shareholders
CNN's Jarrett Bellini looks at the relationship that CEOs have with their big shareholders. If you're a trillion dollar market cap company and you own one percent, that's a lot, right? You pay attention to your big shareholders for a couple of reasons: One, they may be smart,. Two, if you don't have complete control, a few yourself don't have 51 percent or more. And then third, it's just the PR side of it. When you're a public company, every single thing that's said publicly has the potential to influence your stock, influence your shareholders, and just as importantly, influence your customers.