The My Wife Quit Her Job Podcast With Steve Chou cover image

373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand

The My Wife Quit Her Job Podcast With Steve Chou

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The Science of Relationships

There was a second kind of persuador that the researchers called the rationalap who took the rational approach. They would say, look, if you'll simply examine the situation more deeply, you'll see that my position is the more rational, reasonable one. But there was a small group of people who hit on a strategy that was costless and the only one that made a difference in causing change in their direction. Ye. Aiti never works for never.

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