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6min chapter
Should Christianity Today Stop Emphasizing Church Scandals? with CT President, Tim Dalrymple
Truth Over Tribe: Christian Takes on Culture, News & Politics
The Digital First Subscription First Model
CT's revenue model has shifted from ads to a digital first subscription first model. The dark side of that is the risk of audience capture, where people who are reading what you're doing end up driving decisions because this is what we like. You could look at examples of this happening both at the Washington Post and the New York Times. We have our core audience and those who are most likely to become subscribers.
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