Truth Over Tribe: Christian Takes on Culture, News & Politics cover image

Should Christianity Today Stop Emphasizing Church Scandals? with CT President, Tim Dalrymple

Truth Over Tribe: Christian Takes on Culture, News & Politics

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The Digital First Subscription First Model

CT's revenue model has shifted from ads to a digital first subscription first model. The dark side of that is the risk of audience capture, where people who are reading what you're doing end up driving decisions because this is what we like. You could look at examples of this happening both at the Washington Post and the New York Times. We have our core audience and those who are most likely to become subscribers.

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