Marina Krakovsky on the Middleman Economy
EconTalk
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The Importance of Reputation in Wedding Planning
"No one remembers the color of the napkins, and the amount that people agonize over these decisions always depress us," she says. "I can't help but mention that when somebody tells me they're getting married, I always say, remember that no one remembers the colour of the napkin." A middleman's ability to create a brand name around something that doesn't normally have a brand name or that's hard to establish is an underappreciated value.
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