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The Evolution of the Online Checkout Experience
We've seen a ton of evolution in checkout flows over the course of the past decade. I would say potentially the biggest transition is merchants waking up and having a much clearer understanding of just how complex payments are. And ultimately, we have especially seen this trend, not just from like our smallest startups who are coming to Stripe but even from some of our largest fortune 500 enterprises that are looking to focus on their core product.