Profit from Paid Acquisition Key for Ecom Owner
Ecommerce Conversations
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Do You Have a Bundle or a Hero Product?
I think that most brands should focus on their hero products and then use all the other ancillary products to sell like post purchase to to increase LTV. That's the way I think about it. Like whenever a brand will even come into the agency, even if they have 150 skews, we'll be like, okay, what are the top two things you sell? We're just going to focus on pushing those.
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